EUROTILE “TOUCH & SENSE” 2026: A NEW LANGUAGE OF MATERIALS, DEFINED BY TECHNOLOGY

“TOUCH & SENSE” – A multisensory journey into materials

Held in Ho Chi Minh City on October 2, Da Nang on October 6 and Hanoi on October 9, “TOUCH & SENSE” 2026 was a series of events showcasing Eurotile’s latest technologies and products. It brought together creative inspiration, surface solutions and contemporary architectural trends.

Nghệ thuật trình diễn 3D Mapping mở đầu hành trình khám phá vật liệu qua thị giác và âm thanh. Âm nhạc và ánh sáng tạo điểm nhấn cho không gian “TOUCH & SENSE”.

With multisensory experience at its heart, Eurotile brought guests closer to its materials through thoughtfully designed displays, combining light, imagery, music and varied surface textures. Every vein, shade and raised or recessed detail could be experienced firsthand, making the technology’s qualities more tangible through both sight and touch.

At the events, E-Structure, the E-Lotus surface technology and Eurotile’s new collections were presented as key highlights for 2026. Each design tells its own story, connecting inspiration from nature with modern technology and opening up new ways to work with materials in architecture and interior design.

By bringing “TOUCH & SENSE” to three regions, Eurotile also created opportunities to meet architects, partners and distributors, and discuss the evolving demands placed on finishing materials in contemporary living spaces.

Mr. Vu Tuan Khang, Eurotile Brand Director, said: “Eurotile does not pursue surface-level values. For us, every product is a work with its own story and inspiration. The launch of our new technologies and products in 2026 reflects Eurotile’s commitment to providing architects and customers with materials that combine high aesthetic value with technical performance built to last.”

Eurotile representatives share the brand’s product development direction, centered on technology, aesthetics and user experience.

Two surface technologies, two approaches to experience

A key highlight of “TOUCH & SENSE” 2026 was the introduction of E-Structure and E-Lotus. Developed along different paths, both technologies aim to enhance the aesthetic value of materials and the experience of using them.

The display space features mood boards that highlight the variety of textures, colors and surface technologies in Eurotile materials.

With E-Structure—Digital Surface Structure Technology—Eurotile explores material depth by combining RGB image design, crystal-granule glaze cutting technology and digitally created surface relief. Veining is expressed not only through color but also through finely engraved details, creating a realistic effect to both the eye and the touch.

From the sedimentary layers and fissures of natural stone to wood grain, cutting marks and woven fabric textures, each material is recreated with its own distinctive character. The interplay of texture and light adds visual depth, bringing surfaces to life within architectural spaces.

E-Lotus—Dry Polished Surface Brush Polished Technology—takes inspiration from the self-cleaning effect of lotus leaves, where water droplets bead and roll across the surface, carrying away some of the dust. Using a nano coating that creates a water-repellent effect, the technology is designed to help limit dirt buildup and make cleaning easier. Its silky-smooth surface, soft sheen and reduced glare create a gentle feel to the touch and an elegant look for interior spaces.

Hands-on product demonstrations give guests a closer feel for the materials’ properties.

Guests exchange ideas in the display area, where new materials are presented in a real-world setting.

According to Mr. Pham Hien Nhan, R&D Director, E-Structure and E-Lotus stem from two different areas of research but share a common goal: to enhance the value of materials in architecture and everyday life. E-Structure focuses on the depth and realism of material textures, while E-Lotus prioritizes comfort and suitability for conditions in Vietnam. Together, these approaches reflect Eurotile’s human-centered view of technology and help create a distinctive identity for its premium product lines.

Collection 2026: Seven expressions, one Eurotile signature

Collection 2026 showcases colors, patterns and textures inspired by nature.

Alongside its technological advances, Eurotile introduced seven new tile collections: Sơn Nguyên, Sơn Phong, Sơn Lưu, Sơn Vũ, Mộc San, Thạch Cát and Khởi Nguyên. Inspired by glimpses of Europe’s landscapes as nature shifts through the four seasons—spring, summer, autumn and winter—the collections bring a sense of balance and freshness to architectural spaces.

Each collection tells its own story and offers a variety of materials, surfaces and effects, expanding the possibilities for contemporary architecture. The products feature a refined neutral palette, ranging from grey and grey-beige to deep brown, as well as the natural character of stone and wood, making them easy to incorporate into a range of design styles.

Material combinations help guests envision how the products can be used in architectural spaces.  Visitors explore Eurotile’s new product lines firsthand.

A variety of sizes—including 30 × 60 cm, 60 × 120 cm, 120 × 120 cm and 120 × 240 cm—offers flexibility for different applications, from living room floors and feature walls to large commercial spaces. Made on modern production lines meeting European standards and using premium porcelain bodies, the products deliver strong technical performance, including high surface hardness, excellent compressive strength and very low water absorption. With E-Structure and E-Lotus surface technologies, the products also offer high resistance to scratches, stains and abrasion. These qualities help preserve their appearance and support long-term performance in a project.

Elevating the brand and supporting contemporary architecture

Through advances in surface technology, Eurotile aims to broaden the creative possibilities available to architects and designers. Raised and recessed textures, light effects, color transitions and the feel of a surface are all carefully developed so that materials do more than shape the look of a space—they also help define its mood and the experience of living in it.

“TOUCH & SENSE” and Eurotile’s new 2026 product lines mark a further step in developing richer surface textures and user experiences. Eurotile continues to offer evocative surface solutions, supporting architects and designers as they create harmonious living spaces designed to last.

The three-region event series gave architects, designers and partners further opportunities to explore new technologies firsthand, discuss material trends and seek fresh approaches to design. It also reflects Eurotile’s ongoing direction: bringing technology and design inspiration closer to creative practice, while working with industry professionals to shape spaces with lasting aesthetic, functional and material value.

“TOUCH & SENSE” 2026 ACROSS THREE REGIONS

Hanoi (October 9, 2026): Eurotile and its distributors and partners mark a journey of connection and brand engagement in the capital.  Da Nang (October 6, 2026): “TOUCH & SENSE” 2026 brings people together to discover new technologies and products in central Vietnam.
Ho Chi Minh City (October 2, 2026): A formal gathering in southern Vietnam marks the start of Eurotile’s showcase of new technologies and collections.

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