VIGLACERA TIEN SON STRENGTHENS ITS ROOF TILE DEALER NETWORK, ADDING VALUE TO EVERY VIETNAMESE HOME
Building material products earn their place in the market when the quality achieved at the factory becomes a source of customer trust. In that journey, dealers do more than distribute products: they advise customers, stand behind product value and bring the brand closer to every construction project.
In this spirit, on September 11, 2026, Viglacera Tien Son Joint Stock Company joined distributor Hoa Thanh Phat in hosting a customer conference for nearly 100 Tier-2 dealers from Southern and Southwestern Vietnam. The event carried the theme “Moving Forward Together – Reaching New Heights for Vietnamese Roofs.”
From the factory to Vietnamese rooftops
As part of the program, the dealers visited the production line for premium glazed roof tiles at the Viglacera Eurotile Tile Factory.
Every finished roof tile reflects a combination of production technology, quality-control processes and expertise built through years in the building materials industry. Seeing each stage firsthand helped dealers better understand the foundations of product quality, beyond the designs and specifications presented in sales materials.
Developed using modern production technology, Viglacera glazed roof tiles feature a glaze coating designed to help resist moss, mold, dust and UV exposure, helping preserve the roof’s color and appearance over time. A wide range of shapes and colors also gives the products versatility across architectural styles, from traditional homes to contemporary buildings.
Alongside the factory tour, Viglacera Tien Son representatives shared in-depth information about product characteristics, how to select the right tiles and correct installation methods. This practical knowledge helps dealers strengthen their consulting capabilities and recommend solutions better suited to each customer’s local climate, architectural style and needs.
Dealers: the link that brings a brand to life
Technology establishes product quality; the distribution network brings that quality to the market. In the building materials industry, customers often make their decisions after receiving direct advice, seeing product samples and developing trust in the supplier.
That is why Tier-2 dealers are more than points of sale. They gather feedback from the market, identify consumer trends and communicate the technical value of products to homeowners, contractors and construction teams.
Each dealer’s product knowledge, market experience and strong local relationships have helped bring Viglacera glazed roof tiles to more construction projects across Southern Vietnam. Every dealer is therefore an essential link in building the brand’s reputation and increasing the value of Vietnamese products.
Gala Dinner – extending the spirit of partnership
Following the factory tour and professional discussions, the Gala Dinner brought guests together in a warm, open and celebratory atmosphere. Leaders of Viglacera Tien Son Joint Stock Company shared the company’s development direction and expressed their appreciation to the Tier-2 dealer network. The strong turnout reflected the strength of a distribution network built on trust, responsibility and a shared commitment to long-term growth.
A highlight of the evening was a lucky draw featuring 15 prizes, including practical items and tools to support roof tile installation.
The program’s top prize was 100 boxes of premium Viglacera glazed roof tiles. Beyond its practical value, the prize directly connected the appreciation program with the dealers’ day-to-day business, helping bring quality roof tiles to even more construction projects and Vietnamese homes.
Every gift was a heartfelt thank-you to the dealers—partners who help bring the quality, reputation and value of the Viglacera Roof Tile brand to the market every day.
Strong partnerships for shared growth
The customer conference came to a close, while a new chapter of cooperation began. Viglacera Tien Son Joint Stock Company contributes its manufacturing capabilities, distributor Hoa Thanh Phat brings its market development experience, and the Tier-2 dealer network offers its understanding of local customers. Each plays a distinct role, united by a common goal: to bring quality, durable roof tile products that better meet the needs of Vietnamese construction projects.
The connection between manufacturer, distributor and dealer creates more than commercial strength. It provides a foundation for better service, stronger consumer protection and the continued recognition of Vietnamese building materials in the marketplace.
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