THE NEXT FLOW – MOVING FORWARD TOGETHER

On July 13, 2026, Viglacera Tien Son Joint Stock Company hosted “THE NEXT FLOW – MOVING FORWARD TOGETHER” at Dhawa Ho Tram, welcoming nearly 200 valued customers from across Vietnam. More than a gathering, the event marked the beginning of a new phase of growth—one in which Viglacera Tien Son and its distributor network continue to move forward through close partnership.

Beyond an expression of appreciation, “The Next Flow – Moving Forward Together” gave the company and its partners a chance to reflect on the first half of 2026, a period marked by significant change and challenges.

As the market shifts and the tile industry competes increasingly on technology, the presence of nearly 200 customers from across the country spoke to the strength of relationships built over time. More than business figures or results, the trust, loyalty and continued partnership of its customers are what define Viglacera Tien Son’s progress today.

Discovering a new generation of tiles: turning trends into technology

A highlight of the program was an exhibition and hands-on showcase of Viglacera Tien Son’s latest products, developed in response to emerging materials trends and rising market expectations.

For the first time, guests could see and experience Viglacera’s 120 × 180 cm large-format tiles, 120 × 120 cm large-format tiles, 60 × 120 cm wood-look tiles with printed patterns, and CNC-cut designs made from 120 × 120 cm tiles. These products are expected to become a distinctive addition to the company’s portfolio in the months ahead.

The 120 × 120 cm large-format tiles create expansive, seamless surfaces with fewer grout lines, lending spaces a more refined, contemporary feel. Made on advanced production lines, they feature high flatness, a fully polished glaze and consistent color—qualities suited to the exacting demands of commercial buildings, hotels, resorts and premium residences.

The 60 × 120 cm wood-look tiles offer a fresh take on printed patterns, including lotus leaves, bamboo leaves and herringbone designs. Their larger format broadens their use across both wall and floor applications, creating more continuous surfaces. A carving finish combined with protective glaze spraying brings out the natural look of wood while helping preserve the color and pattern over time.

Each launch represents more than an addition to the company’s product range. It reflects investment in technology, research and development, with the aim of bringing increasingly refined material solutions to the market.

Open dialogue for shared growth: partnership in practice

The seminar created an opportunity for direct conversation between Viglacera Tien Son’s leadership and its nationwide distributor network. Questions about product direction, technology, sales policies, marketing support and channel development were discussed openly and candidly.

Speaking at the event, Mr. Doan Hai Mau, Chairman of the Board of Viglacera Tien Son Joint Stock Company, said that alongside other strategic priorities, the company would focus investment on R&D, marketing and digital transformation to strengthen its competitiveness and build brand value. Viglacera Tien Son will continue to expand its mid-range and premium product lines, particularly the Eurotile and Vasta Stone brands, while developing the full range of Viglacera sizes, improving product quality, diversifying surface effects and creating collections with distinct identities.

To strengthen its market presence, the company plans to invest further in trade marketing, upgrade product displays and sales materials, and make its product stories more accessible to end consumers. It is also gradually introducing digital tools for management and ordering to strengthen connections with distributors, improve supply planning and increase operational efficiency.

Mr. Le Tien Dung, CEO of Viglacera Tien Son Joint Stock Company, reaffirmed the company’s commitment:

“Viglacera Tien Son sees the growth of its distributor network as a measure of its own growth. We are committed to supporting our partners with quality products, professional service and effective support policies—helping them create more business value, reach new markets and build sustainable growth together.”

He also said Viglacera Tien Son would stay focused on the mid-range and premium segments, developing high-quality material solutions for a wide range of needs—from homes to high-end hotels, resorts and large-scale projects. With annual production capacity of around 40 million square meters, the company aims to optimize its operations, improve product quality and maintain the leading position of the Viglacera tile brand in the market.

At the close of the seminar, guests shared positive feedback on the quality, design and versatility of the new products. The event helped reinforce confidence in Viglacera Tien Son’s manufacturing capabilities, brand reputation and development direction, while opening up opportunities for long-term cooperation—bringing quality products closer to the market through continued partnership.

Three currents shaping “The Next Flow”

Through the event, Viglacera Tien Son reaffirmed three guiding currents for the road ahead:

First, a current of pioneering spirit and breakthrough innovation: brought to life through new products, new technologies and a continued drive to lead trends in the tile industry.

Second, a current of sustainable development: built on investment in production, the modernization of manufacturing lines and an increasingly complete materials ecosystem.

Third, a current of commitment and partnership: a value that has underpinned Viglacera Tien Son’s growth. Every innovation is directed toward delivering greater value to customers and partners.

The trust, innovative spirit and ambition brought together at “THE NEXT FLOW – MOVING FORWARD TOGETHER” mark a new phase for Viglacera Tien Son. They also set an energizing starting point for the company and its distributor network to pursue greater goals—and to approach Viglacera Tien Son Joint Stock Company’s 25th anniversary with a shared commitment to partnership and lasting prosperity.

Highlights from the event: